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1. How can you categorize Digital marketing?

Inbound
– Pulls in interested costumers
– Written according to the consumer’s needs
– A part of content consumption
– Natural habitat: blogs, social media, search, influencer marketing, opt-in emails.
Outbound
– Pushes regardless of interest
– Written according to the product’s needs
– Disrupts content consumption
– Natural habitat: display ads, telemarketer scripts, magazines, TV ads, billboards.

2. Explain Digital marketing?

Digital marketing is all about the tactics for brand marketing via online channels. It includes various techniques like SEO, SEM, Link building, Email marketing, PPC, Affiliate Marketing, etc.

3. What are the different types of Digital Marketing?

Different Digital Marketing aspects –

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • E-commerce Marketing

4. What are all the social media platforms I should use for my business?

The answer to this social media marketing interview question is totally dependent on the type of the company you are interviewing for. Whether if it’s an eCommerce, Local, B2C or B2B company. So, before attending the interview, prepare yourself for the answer.

5. What is the impact of social media on marketing?

First of all, the consumption of social media is so high and people use multiple social media platforms in a given day. So, it is important for brands to use social media marketing as one of their primary marketing strategy to reach their targeted customers, converting them into users, keep existing customers brand loyal, solve their problems with the product, answer their queries, and more.

6. How social media can benefit a business?

Social media helps business by building awareness of the business and their products. Social media can be used for customer engagement as customers can communicate directly with brands. Social media organic posts don’t cost anything so even smaller companies can afford them. And, social media paid campaigns are relatively cheaper than many other online campaigns. Social media reaches all demographics. According to Marketing Sherpa, Online adults aged 18-34 are most likely follow a brand via social networking (95%)

7. What are some of the biggest mistakes that companies make around content marketing?

The biggest content marketing mistake is the “unique point of view trap.” You don’t have to be different in your messaging – the brand is the platform, not the content. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Commit to differentiating yourself by how helpful your content is going to be, not what your voice is. A second common mistake is that many companies focus too much on volume. It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Stuff that you would read or would be proud to tell your mom that you’re publishing! Set the quality bar first and then drive toward quantity goals at that level.

8. Why is branding crucial for the company?

Branding is required by the company to sell the products and services to the market. It is very important factor to stay in competition. It brings the competitive edge as well as value proposition in the market and allows the company to grow more. The brand allows the customer to have trust on you and the brands that are unique catches the eye of the customers. This represents the valuable time that customer put to have something on your store. The brand generates the revenue for the company and makes the company stand in the market alone.

9. How can I reach my target market?

To reach your target market, it’s important to ensure availability regarding the income level of your target audience and in the area your audience lives. If your market is active on social media, consider creating a social media profile to generate posts that highlight your business. You can also use search engine optimization (SEO) strategies by adding specific keywords to your webpage’s content, which may ensure digital visibility. Also, try to attend community events, pop-up shops, trade shows and other events where your target market might frequent to foster brand awareness.

10. What is No-follow and Do-follow in social media marketing?

No-follow is used in SEO under social media marketing to stop search engines bots in following or using a hyperlink for ranking thus reducing search engine spams. Whereas Do-follow allows search engines so as to add on the number of outgoing or incoming links for a website.

11. How will your marketing plan support your business goals?

Before developing any plan, you should have a clear idea of what you wish to accomplish. This is your marketing strategy. It outlines what you want to do, while your marketing plan provides details on how to do it.

12. What makes you special and why should your customers care?

What sets you apart and how do you differentiate? Your USP outlines how your products are different from your competition, and what makes it a better choice.

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