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SEO is a cheap way to raise the visibility of your online store (SERPs). The most crucial and reliable element of every digital marketing strategy, Technical SEO is also the most crucial part of managing a digital marketing campaign.

Any technical step used to enhance search results is referred to as technical SEO. If you have the right information, take the right tack, and apply yourself, you can pick up the principles of technical SEO. Technical SEO is equally as important as any other aspect when creating a solid SEO plan.

It is the element that leads search engines to rank any website higher in the search results. Prior to ranking websites, Google evaluates their technicalities. Technical SEO factors separate the subpar and unresponsive pages from the top-ranked websites.

When we talk about SEO or a website’s overall ranking, we typically mean keywords, backlinking, or mobile optimization. As important as these aspects are for ranking, there is something more valuable to consider: ensuring that the user has a positive experience when visiting your website.

Technical SEO


If you own a website but don’t know how to employ technical SEO, here are a few key ideas to get you started.

  1. Use Breadcrumb Navigation

To show the user’s location within a website or online application, it is a secondary navigation mechanism. To assist users, it continues the journey back to the landing page. It prevents the visitor from getting lost and is frequently found on websites with a ton of content and different pages that need to be grouped and categorized logically.

Types of breadcrumbs

Breadcrumbs are classified into three categories based on their use. They are as follows:

  • Location-based

These are used for multi-level navigation systems to indicate to the user where they are in the website’s structure.

  • Attribute-based

These traces show the characteristics of a certain page.

  • Path-based

These trails are used to track the steps made by the user to reach a certain page.

Breadcrumb navigation is used to enhance ease for users, minimize the number of clicks or activities required to return to higher-level pages, and lower bounce rates. It gives a methodical approach to getting things onto your website. It significantly improves the user experience.

  1. Improve Site Load Time

The amount of time it takes for your website to load has a big impact on whether or not a visitor will come back. A survey found that 53% of visitors would leave your website if it took longer than three seconds to load. The website’s slow loading costs the economy 2.6 billion dollars every year.

If your site takes longer than three seconds to load, you can speed it up by removing redirects, reducing the size of image files, minifying HTML, CSS, and JavaScript, turning on browser caching, and hosting videos on external platforms. You can improve the backend of your website by modifying any of these things, resulting in a better user experience.

  1. Have a clean URL structure

Effective technical SEO is shown by properly structured URLs. A clean URL is one without any random numbers or letters and one that follows a logical path. A clear URL makes the path or area of the page where you are visible. Because it enables you to include your keywords in the URL, URL optimization is essential because it will help you rank higher in relevant search results.

  1. Use structured data

It is data that is kept in a particular field of a record or file. Google employs structured data to generate snippets and data labels that show up in the HTML code of the page. Structured data provides specific hints or additional information about the content of a website.

Structured data gives you quick access to clear information about your page and improves the website’s search engine optimization rankings. If you want to carry out technical SEO for eCommerce, you must have it. To enhance the user’s overall experience, you can offer details like the item’s name, rating, price, and availability.

Furthermore, it acts as a visual cue that your page is a product page, and it aids in increasing website traffic. You may make use of the Content Writing Services provided by Social Media Marketing agencies in your area.

  1. Make sure your site is secure

When consumers purchase things from your website, they offer sensitive personal information, and when they submit it, they submit it with the expectation that the website would respect their privacy and keep all of their information private.

  • How Can We Secure our website?

A Secure Sockets Layer certificate (SSL) can help you protect your website. This certificate assures that all of the client’s sensitive data is encrypted and protected. The presence of “HTTPS” in your address denotes the website’s secure certification.

  1. Implementing an XML sitemap and robots.txt file

When it comes to technical SEO, there are two components or elements that are quite important: XML sitemaps and txt files.

  • XML sitemap

It’s used to keep track of a website’s URLs. It provides information to the SE about the URLs that are crawlable. A web crawler is used to do this. It is used for web indexing and is also known as a spider bot. It serves as a road map for search engines to browse your site.

  • Txt file

The robot.txt files notify search engine crawlers which pages or files they may request from your site, as well as which ones they can’t. This prevents the site from becoming overburdened with queries. It doesn’t stop the bots from crawling altogether, but it does slow them down to prevent overloading.

These two elements are critical because they determine how Google will see your website and which pages it will visit and examine first. It is a critical component of technical SEO.

  1. Use canonical tags

The word “canonical” implies “preferred.” It is an HTML element that assists SEO experts in avoiding duplicate content difficulties. Normally, when you build a webpage, numerous URLs are created automatically for a variety of reasons.

In a circumstance like this, you’ll need to figure out where the papers came from in the first place so that all of the traffic can be sent to the main page and ranked appropriately.

You may add and remove pages from your website over time. Search engines may mistake them for independent pages, resulting in content duplication. This material duplication causes issues with search engine rankings.

When you add a canonical tag to a website, it becomes the canonical or preferred website, and it is viewed as such when ranking for search pages. It is critical to select a page as the primary website. There are a few areas on your website where canonical tags are required:

  • Product options

Individual page URLs are produced for each of the distinct goods when they have varying sizes and colors. It is now necessary for you to develop a canonical tag in order to direct search engines to the primary product listings. 

  • Products or multiple pages

If a product is featured in numerous categories on a website, the canonical tag will be used to select or emphasize the product’s primary page for SEO evaluations and rankings.

  • Index pages

If you have a product category that spans many pages, you must use the canonical tag to identify the primary page so that search engines and visitors are not getting confused.


In digital marketing, technical SEO is extremely important, and mastering it requires an understanding of coding and optimizing the backend of your website. It’s not something you can learn in a few days or sessions. If you are unsure about your abilities, you may always seek professional assistance.

Bull Marketing is the Best Digital Marketing Agency with a great success record, it can help you to implement technical SEO in your website. Bull Marketing provides 360 digital marketing services and Website Development. For more info contact us


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